Hi!
My name is
Pedro Novais
A Brazilian UX designer with a background in psychology, computer science, and HCI from The University of British Columbia
Past Works
About Me
Through Branding
From my dad, a branding designer, I learned that user trust starts before interaction. Visuals are not decoration; they set the tone, define expectations, and shape a user's initial perception.
Through Business Strategy
Watching my mom lead projects as a consultant and business owner taught me that design has to serve something much bigger. It needs to align with business goals, balance competing perspectives, and make tradeoffs to deliver real-world impact.
Through Psychology
At UBC, studying Cognitive Systems gave me the tools to understand how people think, learn, and make decisions. That perspective helps me uncover the reasons behind user behaviour, whether in digital spaces or beyond, and design around real motivations instead of assumptions.
Through Computer Science
That same program gave me the foundation to understand how complex systems are built and maintained. It showed me that design choices are never isolated; every decision ripples through code, architecture, and scalability, shaping how a product can evolve over time.
Through Game Design
Years of making games showed me UX at its most honest. Players only stay when the experience itself is intrinsically motivating, and from that I learned to design for satisfaction, engagement, and clarity. These lessons go far beyond games and continue to shape how I approach every project.